If you can name it, beef can make it. Impossible® Ground Beef is made from plants and delivers craveable, mouthwatering flavor, 100% animal-free. It's nutrient-packed with 19 g of protein, 0 mg of cholesterol, and 5 g of fiber per serving. Cook it your favorite way—form into patties for the grill, or crumble into a skillet for tacos, pasta, and more. Juicy and flavorful, it cooks up tender with a rich, meaty taste in every bite. Enjoy a satisfying meal that’s delicious and better for the planet. Look for the red Impossible package in the frozen aisle or wherever your store carries plant-based meat.